Filed under: Colts, Saints, AFC South, NFC South, NFL Media Watch, Super Bowl

Initial projections are indicating Sunday evening's Super Bowl between the Colts and Saints -- which the Saints won 31-17 -- may have been the most watched Super Bowl of all-time. The overnight rating, according to the Los Angeles Times, was a whopping 46.4, which is the largest overnight figure since the Giants and Broncos played Super Bowl XXI all the way back in 1987. Last season's game between the Steelers and Cardinals scored an overnight rating of 42.1, but once the final numbers were released it was revealed to be the most watched game in history -- with 98.7 million viewers.

When the dust settles and the final count is complete, it's likely Sunday's game inches even closer to the 100 million viewer barrier, something that has never been done by anything on TV.

The feat is much more impressive when you consider all the alternatives. Back in the 1980s, it was pretty easy for major sporting events to garner gargantuan ratings, but nowadays there are literally hundreds of other channels from which viewers can choose -- not to mention the options the internet provides. The fact that there are so many people watching one game in 2010 shows how much of a monster company the NFL is.

 

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